Polo's growing popularity

• Polo club membership is growing rapidly in social and competition memberships


• Registered players in Australia exceed 800, complemented by approx. 20,000 social members


• This growth is reflected by the launch of Australia’s new International Polo Life and Leisure magazine, as well as increasing coverage in mainstream media


• The larger international polo tournaments now draw capacity crowds of up to 17,000 for England’s Cartier International, and 100,000 for the Argentine Open. Sponsorship rights for these tournaments are highly valued by large international corporations like Bombardier Learjet, Azimut Yachts, Audi and, as mentioned, Cartier.


• In Australia, polo is drawing crowds of 3,000 to 5,000 spectators at events such as the BMW Cup in Queensland, The Age Portsea Polo or Melbourne Cup Polo in Victoria


• Last year’s International Test Match at Windsor Polo Club attracted a crowd of approx. 4,000 Sydneysiders, despite the fact the tournament was held in Richmond, one and a half hour’s drive from Sydney. This year it attracted in excess of 5,000.

Why invest in polo?

• Polo combines the adrenaline of horse racing, with the skill and agility of ball sports together with the grunt and physical vigor of rugby. It is the fastest growing spectator sport in the world


• Associated with prestige, success and excellence, it is a sport that is ideally placed to provide a marketing platform for a sponsor to integrate its brand into an environment that is often difficult to access


• A sport that provides communication through an inexpensive medium to carry brand messages to the market place

What can polo give your brand?

• An opportunity to reach the AB demographic in a niche environment


• Association with a sport that is fast becoming the sport of choice for young urban professionals and entrepreneurs


• An opportunity to establish your niche within the sport, and its social fabric, at its early stage of growth within the country


• An inexpensive investment vehicle compared to other mediums


• An ideal sampling and distribution platform